this is alphabeat (alphabeat)
This is a fun album- scandinavian pop music to the core. Peppy, melodic, infectiously sugary and upbeat, synth-driven. I can trace influences and cousins in many songs- for instance, "Fantastic 6" reminds me of the New Pornographers. Some of the male-female duets give me a Human League vibe. My three favorite songs are the most feminine- "Fascination," a classic male-female back and forth duet, very driven, poppy, and affectionate; "Boyfriend" might be my #1 favorite, at least after the first few listens. It's got that throwback early '90s sound, like Ace of Base, or like one of those '80s mall stars. I love the attitude and I'm a huge sucker for this genre. Definitely an example of a guilty pleasure. "Go-Go" has a Madonna sound to it, very similar to "Boyfriend"- strong melody, great dance beat, forceful but not acidic feminine tone. "Touch Me Touching You" has a nice '80s throwback sound, an emphatic, quick, synth-powered anthem, like The Outfield or somesuch. The last few tracks aren't quite as great as the rest of it, but that's a piddling criticism- they set the bar pretty high. They fall into the pop trap of sometimes getting a little over repetitive- but this might be the nature of pop music, that one man's over repetitive is another man's "hell yeah! I love hearing that chorus again!"
Very fun, very sugary pop, sure to enter my regular rotation.
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